Artificial Intelligence: The Future of Marketing
Artificial intelligence (AI) is a broad term that describes computer systems that can mimic human functions. AI is used in many facets of life, from personal assistants like Alexa to self-driving cars and even dating apps that use algorithms to match you with your ideal mate. It is already integrated into many industries, including marketing, content creation, and customer service. But what does that mean for the future of the workplace? Read on to learn more about AI and what to expect from its advancement.
The Future
The future of marketing looks very different than it did 20 years ago—and we’re not just talking about social media algorithms becoming more sophisticated than ever. We’re also talking about the ability of brands to harness their customers’ data and use it to create more personalized ads, better products, services, and tailored experiences for each user. In 2023 and the future, AI will be capable of completing tasks on par with humans. It will also be able to write and edit articles, design websites and illustrations, create video scripts, and even create podcasts.
AI for Content Creation
When we think about AI taking over the task of creating marketing content, we must consider that AI can never fully replace writers because excellent copy requires context and human emotion that AI cannot currently express. However, there are some advantages to using artificial intelligence for content creation, especially for large corporations and business owners. For example, it can significantly speed up the content development process, saving businesses time and labor costs.
What's Next
Marketers are expressing a new concern as the use of AI becomes more prevalent: how do we cope and prepare to function as business owners and employees in the marketing industry without losing our jobs to AI? The answer is simple – learn how it works and capitalize on it. It’s merely a computer program that processes information. Therefore, it cannot acquire new skills or knowledge in the manner that humans can. So while you may feel intimidated at the moment, with the proper knowledge and attitude, AI may make it easier for us to do our jobs efficiently!
AI's Implications at AXIOM
Here at AXIOM, we are exposed to trends in AI and the digital marketing space on both ends of the spectrum. Over the years, we have researched and tested many formats of content creation AIs. Recently, we have tested and been blown away by Copy.AI’s ChatGPT. This incredible tool can help outline a blog post, create social media marketing copy, and assist with collecting keywords. While we remain committed to placing humans first, we have to admit it’s nice to have a little help with the light work. At AXIOM, AI is only seen as, and will remain, an assistant; a computer will never replace an artist. Give us a call if we can help with your light work. We are not artificial, but we are intelligent.