From Oxford Languages, the definition of an axiom is “a statement or proposition which is regarded as being established, accepted, or self-evidently true.”
What is behind the name?
When we decided to open our digital marketing agency, we knew we wanted to be recognized and accepted as an established, trustworthy marketing solution provider. Coming from a corporate digital marketing setting with many years of experience in the industry, we knew there was an emphatic lack of accessibility to marketing solutions for small business owners in the early phases of their startup journey. The inaccessibility is compounded by affordability when you recognize that many business owners launch their businesses using personal finances and assets.
But why here?
—Cue our community. Residing in Lampasas, on the outskirts of Austin, TX, we grew up in a rural community where cattle ranching, farming, and teaching are among the top professions. However, many individuals choose to pursue their passions and strong suits by opening up their own small businesses. Sadly, many do not succeed long-term and must close their doors despite their successful start. Why? In our experience, it’s simply because they do not have the clientele to cover the cost of their overhead.
What can we do about it?
Simply put – gain more clients! AXIOM strives to meet business owners where they are, with what they can afford, and help them make informed decisions that will help grow their business and expand their clientele without stealing from their profits. Sometimes this means full website development. Sometimes it’s as simple as adding SEO-optimized content to your existing site and social channels to drive interest and remind people of what you offer.
How can digital marketing help?
Real, intentional digital marketing isn’t a sales tactic. The goal isn’t to encourage someone to immediately stop what they are doing to enlist your services or purchase your product. AXIOM’s marketing strategy is to keep your brand top of mind so that when a potential client or customer needs a service or product you provide, they remember you and reach out.
What sets us apart?
AXIOM was born from a place of passion; we love graphic art, we love photography, we love content creation, and we love to see people win. With backgrounds and ongoing ties to the corporate digital marketing industry, our passions are backed by the knowledge, experience, and training needed to apply these passions in a helpful capacity.
When you choose AXIOM, you choose people who know what they are doing and want to see you win. You choose community members who shop locally, support our fellow business owners, and believe that helping one another grow our businesses will strengthen our community for future generations. Call us when you are ready to get started. We can’t wait to help you grow.