Search Engine Optimization, or SEO, is the practice of increasing the free (organic) traffic to your website or web content through specific actions that help searchers find you online. Continue reading to learn how SEO can help you grow your business.
What is it?
While the term and acronym may sound highly technical, it’s a relatively simple concept. The practice studies how people search for things online. To understand SEO, you must ask yourself, “what are people searching for online, and what words do they use to find what they need?” Once you have answered these questions, you can begin strategically using those words to direct more traffic to your website organically.
Why does it matter?
Without SEO, your website may not receive the traffic needed to help grow your business. Ensuring potential clients can easily find and research your services online will help boost your digital presence and convert more site visits to actual clients. The practice allows Google and other search engines to find and index your content, helping you appear closer to page one when related topics and keywords are searched.
How do I get started?
Understanding SEO is the first step to applying the practice to your content strategy. Next, you should consider choosing the proper tools to help you get the job done. There are many professional SEO tools, ranging in price, that can be added to your tool kit. Before purchasing, consider whether you will use these tools often enough to justify the purchase. In many cases, small business owners choose to hire an SEO professional instead.
Who can help?
Axiom Digital Promotions in Austin, TX, is equipped to help increase your website traffic and help potential clients find you online. Our staff is trained in SEO best practices and closely monitors trends and changes in the digital marketing industry. By monitoring algorithm updates and creating custom content strategies for each client, we stay ahead of the curve and keep you accessible online. Schedule your SEO audit or content strategy session with our team today.