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Digital Marketing – Five Things to Know Before you DIY

Social media and the internet are full of solutions and tips for ways you can self-educate and do things yourself. Youtube and TikTok have made it simple for consumers to watch a few videos and tutorials and consider themselves professionals at the task they are interested in achieving. But when it comes to marketing and advertising, you should know a few things before you decide to go it alone. Read on to learn five things marketing professionals think you should know before you decide to DIY your digital marketing campaign.

#1. SEO is about more than words

As we have discussed in previous articles, search engine optimization (SEO) is the practice of identifying which words you should use in your marketing campaigns to ensure potential consumers find you during their search. But the truth is SEO has three major components:

On-page SEO – directly related to content opportunities such as blogs, web copy, and keywords
Off-page SEO – strategies such as back-linking, keyword tracking, and competitive analysis
Technical SEO – server optimizations that ensure search engines find, crawl, and index your website

Without education, training, and experience in these specialties, your best work might be guesswork, and you may miss out on crucial opportunities to expand your clientele.

#2. All blog posts are not created equally

Many newbies in digital marketing believe that a blog is an easy win for gaining additional search traffic. And they are not entirely wrong. But where this thought process may fall short is here –

Blog topics should not only focus on what you sell or the service you provide; they should also incorporate competitive keywords, draw in your clientele, humanize your business, and relate to the market you serve.

Because of the complexity of this strategy, most corporate agencies will only hire formally trained communications or English majors to run their content marketing departments.

#3. Social media isn’t the end-all-be-all solution

Often, new business owners assume that simply posting about their businesses and services on social media will gain them new followers and clients. But did you know that too little or too much content can harm your social media strategy?

Social media professionals understand that there are certain dates, times, and seasons when consumers are more likely to be reached by and engage with your posts. We also know when they are most likely to unfollow and unsubscribe. 😉

Additionally, we have studied the ins and outs of ads, boosting, and targeting. So we understand how to help you expand your audience beyond your friends and family without spamming them with your content.

#4. Please don’t set it and forget it!

Websites are not digital business cards. Once your site is launched and crawled by Google, it becomes irrelevant if it is never updated or expanded again.

Your website traffic and analytics should be monitored to help you understand where your audience is finding you and where there may be opportunities for improvement. Additionally, you should regularly update your web content with additional keywords, images, videos, and goings-on.

This strategy ensures Google crawls and reindexes your site frequently, deeming it relevant for potential search queries that may relate to your brand.

#5. There is no one-size-fits-all approach

Digital marketing is an advertising specialty that uses digital platforms and a guided strategy to establish and maintain an online presence and grow your clientele. For some, a website is enough to help get them started, but for most, there is more to consider.

Your digital marketing strategy should be designed using actual data, competitive analysis, and marketing research and should be guided by something other than the assumptive success of surrounding businesses.

Let us help

Are you currently handling your digital marketing campaigns and wondering why you are off to a slow start? Do you wish you could gain followers and receive more inquiries without spending so much time online?

This is where AXIOM comes in. Using our education, experience, and ongoing understanding of the digital marketing industry, we can meet you where you are and help you get where you deserve to be. We are not DIY marketers. With more than ten years of experience in a corporate digital marketing setting (many of those as high-level department heads), the AXIOM team knows the ins and outs of marketing. Contact us today to bridge the gap and get you to the finish line.

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